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Social Media Optimization For Dummies (2015) by Ric Shreves [Dr Soc] epub

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  Ric Shreves, "Social Media Optimization For Dummies"
  English | ISBN: 1119016096 | 2015 | EPUB |
360 pages | 16.4 MB
  
  Optimize, optimize, optimize to get the most out of your company's social media
presence
  As it turns out, social media is good for a lot more than funny cat videos, memes, and sharing what
you're eating for lunch with the world. As the social media sphere continues to grow and be redefined, it's more
important than ever to arm yourself with the latest information on how you can use it to drive traffic to your website,
raise awareness of your brand, and promote your products or services. If you're a marketer who has asked yourself how
you can possibly stay afloat in these newly chartered and oft overcrowded waters, Social Media Optimization For Dummies
serves as your roadmap to smart marketing in the digital age.
  
  So, what is Social Media Optimization
(SMO), exactly? Well, it's comprised of two closely related practices. First, SMO refers to a set of techniques in which
social media is used to drive traffic to a website and create an interest in a product or service. Second, SMO concerns
the optimization of the social media presence itself with the goal of building followers, increasing engagement, and,
again, generating interest in a product or service. Each of these parts supports the other and, when the channels are
managed efficiently, enhances the other's effectiveness. In this plain English, easy-to-follow guide, you'll quickly
discover how to apply SMO practices to your marketing plan to accomplish those goals.
  
  Integrate social
media into your website
  Drive traffic to your website
  Build followers and generate a buzz
  Increase
engagement with customers
  From integrating social media into your website to building your social media presence
to everything in between, Social Media Optimization For Dummies points your business toward success.
  
  
  
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